In mathematics and nature, fractals  describe systems in which small patterns repeat across scales, with early structures shaping much larger and more complex outcomes. Coastlines, snowflakes, vascular systems, and financial markets all exhibit fractal behavior: modest variations at the beginning can propagate and amplify over time. While rarely discussed in these terms, pharmaceutical development and product launch strategy share many of the same characteristics. In drug dev

Pharmaceutical product launches remain among the most complex and high-stakes undertakings in the life sciences industry. Despite years...

Launching a new product is a complex endeavor that requires a deep understanding of various interconnected elements. Systems thinking provides a framework to analyze these relationships, ensuring that all elements work harmoniously towards a successful launch. This insight piece explores the key stakeholders involved in a pharmaceutical new product launch and how their interconnections can be optimized for launch excellence. The Stakeholders in Pharmaceutical Launches The ph

Summary New product launches are among the most critical events in a pharmaceutical company’s lifecycle, yet more than half fail to meet...