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Pattern Recognition and Launch Excellence: Seeing the Signals That Shape Success
Pharmaceutical product launches remain among the most complex and high-stakes undertakings in the life sciences industry. Despite years...

Joseph Tcherkezian
Oct 8, 20255 min read


Systems Thinking for Launch Excellence
Launching a new product is a complex endeavor that requires a deep understanding of various interconnected elements. Systems thinking provides a framework to analyze these relationships, ensuring that all elements work harmoniously towards a successful launch. This insight piece explores the key stakeholders involved in a pharmaceutical new product launch and how their interconnections can be optimized for launch excellence. The Stakeholders in Pharmaceutical Launches The ph

Joseph Tcherkezian
Sep 27, 20256 min read


Launching a New Drug: Lessons Learned from the Front-Lines
Summary New product launches are among the most critical events in a pharmaceutical company’s lifecycle, yet more than half fail to meet...

Joseph Tcherkezian
Sep 19, 20257 min read


Expert Medical Affairs Consulting for Product Launch Acceleration
In the fast-paced world of the pharmaceutical industry, the journey from concept to market can be daunting. With the right strategies,...

Joseph Tcherkezian
Aug 5, 20255 min read
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