Pharmaceutical product launches remain among the most complex and high-stakes undertakings in the life sciences industry. Despite years...

Launching a new product is a complex endeavor that requires a deep understanding of various interconnected elements. Systems thinking provides a framework to analyze these relationships, ensuring that all elements work harmoniously towards a successful launch. This insight piece explores the key stakeholders involved in a pharmaceutical new product launch and how their interconnections can be optimized for launch excellence. The Stakeholders in Pharmaceutical Launches The ph

Summary New product launches are among the most critical events in a pharmaceutical company’s lifecycle, yet more than half fail to meet...

In the fast-paced world of the pharmaceutical industry, the journey from concept to market can be daunting. With the right strategies,...