Module 2 : Quantitative and qualitative key performance indicators (KPIs)-what matters the most?
About the Course
Tivmek Academy’s module on MSL Key Performance Indicators (KPIs) provides learners with a clear understanding of how to measure and demonstrate true medical affairs impact. The course breaks down the critical distinction between quantitative KPIs—such as number of KOL interactions, scientific presentations, or insights collected—and qualitative KPIs, which capture the depth, relevance, and strategic value of those activities. While activity-based metrics are important for operational visibility, the program emphasizes that qualitative KPIs are ultimately what matter most: the strength of scientific exchanges, the quality of insights that inform strategy, and the MSL’s ability to influence clinical practice through meaningful, compliant engagement. By mastering both dimensions, participants learn how to showcase performance in a way that resonates with leadership and aligns with modern medical affairs expectations.
Your Instructors
Dr Joseph Tcherkezian, PhD
Joseph Tcherkezian, PhD, is the co-founder of Tivmek Academy and a seasoned life-sciences leader with over 20 years of experience in drug development, medical affairs, regulatory strategy, and commercialization across multiple therapeutic areas. He has successfully launched more than a dozen therapies and has held senior roles leading MSL teams, shaping evidence generation strategies, and driving medical excellence. With deep expertise in the Canadian healthcare landscape and strong relationships with key opinion leaders, Joseph brings a unique blend of scientific rigor, industry insight, and practical experience to his teaching. At Tivmek Academy, he is dedicated to empowering the next generation of medical, regulatory, and market access professionals through high-quality, real-world training.