Module 3: Customer Relationship Management (CRM) for MSLs-Pros & Cons
About the Course
Tivmek Academy’s course on Customer Relationship Management (CRM) for MSLs highlights the essential role of CRM systems in optimizing how medical science liaisons manage their stakeholder interactions and support patient-centric outcomes. The program explains how effective use of CRM software enables MSLs to track scientific engagements, organize KOL profiles, capture actionable insights, and coordinate activities with cross-functional teams. Beyond operational efficiency, the course emphasizes the strategic value of CRM tools in strengthening relationships with healthcare professionals and enhancing patient care through more personalized, data-driven services. By mastering CRM best practices, learners gain the skills to elevate both their individual performance and the overall impact of medical affairs within their organization.
Your Instructors
Dr Joseph Tcherkezian, PhD
Joseph Tcherkezian, PhD, is the co-founder of Tivmek Academy and a seasoned life-sciences leader with over 20 years of experience in drug development, medical affairs, regulatory strategy, and commercialization across multiple therapeutic areas. He has successfully launched more than a dozen therapies and has held senior roles leading MSL teams, shaping evidence generation strategies, and driving medical excellence. With deep expertise in the Canadian healthcare landscape and strong relationships with key opinion leaders, Joseph brings a unique blend of scientific rigor, industry insight, and practical experience to his teaching. At Tivmek Academy, he is dedicated to empowering the next generation of medical, regulatory, and market access professionals through high-quality, real-world training.