Module 6: AI in Practice: Real-World Applications in Medical Affairs
About the Course
Introduces learners to the emerging technologies transforming how medical teams generate insights, engage stakeholders, and manage scientific information. Students explore practical use cases such as literature automation, predictive analytics, omnichannel engagement, and AI-supported medical content development—all within an ethical and compliant framework. Through expert-led instruction and real-world examples, the course equips professionals with the knowledge needed to leverage AI responsibly and enhance the impact of Medical Affairs functions.
Your Instructors
Dr. Joseph Tcherkezian & Dr. Jean De Serres
Dr. Jean De Serres is the co-founder of Tivmek Academy and an accomplished biopharmaceutical executive with extensive experience in research, medical affairs, and organizational leadership. Over his career, he has held senior roles across the life-sciences sector, contributing to the development, evaluation, and successful launch of multiple therapies. Known for his strategic mindset and commitment to scientific excellence, Dr. De Serres has guided cross-functional teams, built strong partnerships with healthcare stakeholders, and supported innovation across diverse therapeutic areas. At Tivmek Academy, he brings a wealth of practical industry expertise and a passion for mentoring, helping learners build the knowledge and confidence needed to thrive in medical, regulatory, and market access roles.