Day 1
9:00-10:00 am
Module 1: The MSL Role in Action-From Strategy to Field Execution
10:00-11:00 am
Module 2 : Quantitative and qualitative key performance indicators (KPIs)-what matters the most?
11:00-12:00 pm: Q & A
12:00-1:00 pm: Break
1:00-2:00 pm:
Module 3: Customer Relationship Management (CRM) for MSLs-Pros & Cons
2:00-3:00 pm:
Module 4: Systems Thinking for MSLs
4:00-5:00 pm: Q&A
Day 2
9:00-10:00 am
Module 5: Clinical Trials in Practice-Real-World Applications and Collaboration
10:00-11:00 am
Module 6: AI in Practice: Real-World Applications in Medical Affairs
11:00-12:00 pm: Q & A
12:00-1:00 pm: Break
1:00-2:00 pm:
Module 7: Medical Strategies
2:00-3:00 pm:
Module 8: Interview preparation
4:00-5:00 pm: Q&A
KOL Visit
In-person meetings in Montreal & virtual for all other cities
A unique, real-world immersion into the day-to-day scientific interactions that shape medical affairs impact. During this guided experience, learners accompany an experienced MSL into live meetings with physicians and opinion leaders, observing firsthand how to navigate scientific discussions, respond to clinical inquiries, and build meaningful professional relationships.
Trainers & Mentors
The program is led by Medical Affairs experts Dr. Jean De Serres, MD and Dr. Joseph Tcherkezian, PhD. It is designed to help aspiring MSLs break into the role and to support new or seasoned MSLs in sharpening their skills, expanding their knowledge, and building meaningful connections with KOLs

